SHIFFON
wear the
change
Mission
spiraling women upwards
ONE PINKY RING AT A TIME. Our mission at Shiffon is to fuel a movement for female entrepreneurs to receive equal access to startup capital through our pinky ring— because a world in which women succeed is a world in which everyone succeeds. Learn More
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A few well-known women we admire supporting women in their Shiffon:
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Michelle Obama
When you've worked hard, and done well, and walked through that doorway of opportunity, you do not slam it shut behind you. You reach back.”
Wearing
Why We Love Her
As the first lady, Michelle Obama spearheaded efforts to improve health, nutrition, and education. She became an advocate and role model for countless women, which has continued beyond her time in the White House. We were honored to collaborate in 2020 for her When We All Vote campaign, creating limited edition hoop earrings and a PSA on the history of voting. We admire her work, especially her commitment to uplifting and highlighting Black voices.
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Nicole Kidman
The idea that women and men are equal is a part of my DNA”
Wearing
duet pinky ring
in 18k Yellow GoldDiamondWhy We Love Her
Beyond her acclaimed acting career, Nicole Kidman is a Goodwill Ambassador for U.N. Women. Her activism work became more public after Big Little Lies, where she highlighted domestic violence and the need to protect women. She also openly supported the #MeToo movement and urged for supporting women who speak out against sexual harrasment. As a Goodwill Ambassador since 2006, she’s spoken to women across the world and brought attention to gender disparity.
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Meghan Markle
It's not just about girls going to school and becoming smart girls — it's knowing that those smart girls become influential women, and that ends up changing the world for the better.”
Why We Love Her
Meghan Markle’s activism started at 11, when she spoke out about a sexist commercial. As an actress, she used her platform to bring attention to gender equality. In 2015, she became a U.N. Women’s Advocate for Women’s Political Participation and Leadership. She continued her work with World Vision, helping bring attention to their efforts to fight global poverty. In honor of her 40th birthday, the Duchess urged for the mentorship of women reentering the workforce. We’ve been honored to have her as part of the Shiffon community, especially seeing her wear the Duet Pinky Ring for her Time cover and most recently the 1972 Tennis Pinky Ring at the Invictus Games.
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Serena Williams
The day I stop fighting for equality and for people that look like you and me will be the day I’m in my grave.”
Wearing
duet pinky ring
in 18k White GoldDiamondWhy We Love Her
Serena Williams is widely acknowledged as one of the greatest tennis players of all time. With 23 Grand Slam singles titles behind her, she’s proven wrong everyone who told her she couldn’t achieve her dreams because of the color of her skin or her gender. Through her venture capital firm Serena Ventures, she is also investing in diverse early stage entrepreneurs. A founder herself with fashion line S by Serena, she is one of the 4% of entrepreneurs that are Black women.
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Emma Watson
For the record, feminism, by definition, is the belief that men and women should have equal rights and opportunities. It is the theory of political, economic and social equality of the sexes.”
Wearing
duet pinky ring
in 18k Yellow GoldDiamondWhy We Love Her
Aside from being an acclaimed British actress and model, Emma Watson is widely known for her activism, particularly devoted to women’s rights. In 2014, she was appointed UN Women Goodwill Ambassador and subsequently helped launch the HeForShe campaign urging men to advocate for gender equality. In 2016, she founded the feminist Goodreads bookclub, Our Shared Shelf, which discusses books and articles around the topic of gender equality. We admire Emma’s commitment to uplifting women and are so honored that she wears our pinky ring as a symbol of her dedication and to further promote gender equality.
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Hailey Bieber
I’m voting in honor of my future kids. Because I know I have the ability to change my future and theirs.”
Why We Love Her
Hailey Bieber has recently joined the female founder community with the launch of her skincare line, Rhode. Rhode’s products, which come in recycled packaging, focus on providing luxury quality skin care in a way that’s accessible to all. With Rhode, Hailey also launched the Rhode Futures Foundation that has committed to invest and support 1000 women and their families by 2023 through partnering with three organizations: the Accion Opportunity Fund, Black Mamas Matter Alliance, and LIFT Family Goal Fund. We admire Hailey for working to support other women through her new products.
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Amanda Gorman
If we stay silent, you’re not only a traitor to your gender but a traitor to yourself and your own story. So, it’s how can women, particularly women of color, remain true to their truth and their stories, with so many impediments, literal and metaphorical speech.”
Wearing
Why We Love Her
Amanda Gorman’s powerful words and poetry achieved national recognition when she became the Poet Laureate, speaking at the Presidential Inauguration in 2021. She uses her platform to inspire and educate, encouraging young people to find and use their voice.
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Cynthia Erivo
I don't believe that many things are impossible to achieve so long as you put your mind to it and take the time to get it done.”
Wearing
duet pinky ring
in 18k White GoldDiamondWhy We Love Her
Cynthia Erivo is an award winning actress, singer, and producer. Her portrayal of Harriet Tubman earned her an academy award nomination and global recognition. Beyond her starring role, she co-wrote and produced an original song for the film. Launching her own production company, she has several upcoming projects, reflecting her skills both in front and behind the camera. We were honored when she chose to represent Shiffon Co. and our mission at the Oscars.
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duet pinky ring
Startup Girl Foundation
lifting women
BY GIVING 50% OF OUR PROFITS TOWARDS FUNDING WOMEN we are combining business and social purpose to empower women and girls around the world. In many corners of the globe, women have limited access to opportunities and financial resources to build a life of their own. We’re helping change that. Learn More
