Shiffon's Pinky Pledge Campaign is an initiative to empower women. 50% of the profits from our Duet Pinky Rings fund seed grants for start-ups around the world that promote the well-being and advancement of women.

We wouldn't be here without the women who have supported us, and we don't want to forget it. We designed the Duet Pinky Ring to serve as a physical reminder of a “pinky promise” to pay it forward to support other women.