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OUR STORY (Made Copy)

more than just a jewelry brand


At Shiffon, giving back is the new luxury, and that’s why it’s so important for us to extend our success to other entrepreneurs who are taking brave steps to empower women.

This is why we founded the Startup Girl Foundation. Through a startup competition we launched with One Young World, we reviewed impressive applications from 700 global entrepreneurs. We have already started mentoring several companies and are excited to be announcing how our first two grant recipients from the competition are progressing.

“Wear the change you want to see” is our motto, and in that vein, we are donating 50% of the profits from our Duet Pinky Ring collection and 10% of profits from all other sales to fund seed grants for female entrepreneurs and startups that support female empowerment.

Though members of our team are spread out across the country, we all strongly believe in the core mission of Shiffon – to create a global network of powerful women who help and support each other in order to build the world we want to see. We envision a world in which young girls grow up knowing that they can follow their passions with the support of a worldwide network of strong women.

Shiffon is the story of young female entrepreneurs taking a risk to turn their passion into a reality. Through our endeavors, we want to support and empower others to do the same.


We believe a strong network of mentors is the foundation of success, and we want our Duet Pinky Ring to symbolize membership in this global network. Our goal is to sell a million pinky rings and empower a million women across the globe.