50% OF DUET PINKY RING PROFITS FUND FEMALE ENTREPRENEURS

Shiffon Co. on InStyle: The Women's Empowerment Symbol You Might've Missed on Nicole Kidman at the Emmys

InStyle Shiffon Co.

 

At the 69th Annual Emmy Awards show, a myriad of stars arrived donning blue ACLU ribbons—but don’t think that was the only powerful symbol walking this year’s red carpet. Just ask what Nicole Kidman and Shailene Woodley wore. (Hint: The answer is matching rings representing their commitment to women’s empowerment.)

 

In case you missed it: This year’s Emmys marked a historic win for women—from Master of None writer Lena Waithe becoming the first ever black woman to win an Emmy for comedy writing to Veep star Julia Louis-Dreyfus breaking the award show’s record for her sixth consecutive win for Outstanding Lead Actress in a Comedy Series to HBO’s female-driven Big Little Lies winning the award for Outstanding Limited Series. Add to that: Kidman and Reese Witherspoon also used their acceptance speech as a platform to encourage more leading roles for women. “Bring women to the front of their own stories, and make them the hero of their own stories,” Witherspoon urged with Kidman adding, “More great roles for women, please.”

 

But don’t think female empowerment was limited to just the stage that night. Kidman and Woodley also took it to the Emmys red carpet by donning luxury jewelry brand Shiffon Co.’s Duet Pinky Ring, a delicate wrap-around ring representing a “pinky promise” to encourage and preserve women’s empowerment with (bonus) 50 percent of proceeds from the Duet Pinky Ring collection going towards funding seed grants for female entrepreneurs and startups supporting female empowerment.